We are a digital first practise, founded in 2004 in Dubai, today we are the most awarded independent agency in the Middle East.

Tonic is dedicated to accelerating the growth of brands across the Middle East, through innovative and integrated solutions.

Tonic solutions are unrestricted by process, unencumbered by formalities and strategically right for your business. Unique solutions that stand the test of time, and help your brand shine, and grow.

It’s this freedom of thought and 20 years of local and regional experience that attracts the best talent and allows Tonic to deliver digital marketing that achieves growth beyond expectations.

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Frequently Asked Questions

Local Planet is a global media agency network formed by leading independent, privately owned media agencies from across the globe.

Local Planet is present in 137 markets and manages more than $16 bn of media investment for our clients.

Local Planet is the largest privately owned global media agency network. The network is wholly owned by its agencies and management via a joint shareholding model.

We want to continue righting the wrongs of international media. We want to better serve international advertisers whose needs are not well met by Holding Companies.

We have 50 senior and experienced international members in our Global team consisting of Global Leaders for: Client Management, Digital, Data, Trading, Strategy, Innovation and Growth.
We have regional Leaders in: EMEA, NA, LATAM and APAC, and Network Directors in 35 key markets.

We are deeply commited to transparency in media. If you want to find out more contact us for a copy of our detailed Transparency Charter.